The St Paul is a boutique luxury hotel located in the historic neighbourhood of Old Montreal. The interior of the heritage Beaux Arts building was recently redesigned and decorated in a lavish style flush with graphic patterns, rich colours and gold detailing.
We were commissioned by the St Paul to develop a new visual identity which would compliment the bold character of the hotel’s new interior. Subtle typography and minimalist design are combined with a hand-drawn logotype and pattern inspired by Beaux Arts architecture to form a sophisticated and timeless brand.
In addition to strategy and design, we provided art direction for digital products, sourced suppliers and material, and oversaw production of the full suite of collateral.